Resources Demand • Analysis Per Market

Dawn Demand Fuels Space Race and Exposes Price Gaps

A comprehensive analysis of booking patterns in coworking & flex workspaces in the US, UK and Spain.

Last data update: March 2026

This report will help you understand

Booking time effect

How does the time of a booking affect the length of meetings or the size of the booked resource?

Booking price

What is the mean price of a booking depending on the type of user that is using the resource?

Capacity effect

How does the capacity of a resource affect the number of bookings it receives?

Section 1

How does the time of a booking affect the length of meetings or the size of the booked resource?

Booking behavior shifts noticeably over the course of a day, with meeting durations and seat requirements both highest in the early hours before tapering off by mid-afternoon and then seeing a modest evening revival. This cycle suggests a clear preference for more extended, resource-intensive sessions to start the day, followed by lighter, shorter gatherings as it progresses.

Regional and company-size differences add nuance to this overall rhythm. Spain’s bookings surge at first light, the UK peaks closer to traditional business hours, and the US shows a more gradual climb. Smaller coworking companies mirror these swings most sharply, while medium and larger spaces maintain steadier activity through the middle of the day, with everyone sharing a gentle uptick in later hours.

Key findings

Dawn Bookings Drive Ultra-Long Meetings

Bookings at dawn in Spain run over 440 minutes—almost double the US morning average of 290 minutes.

Early Slots Secure Bigger Spaces

US small operators jump from just 1 seat at 6 AM to 8 seats by midmorning, signaling fierce demand for larger rooms.

UK Morning Rush Commands 42% Bookings

Nearly 42% of small-space bookings in the UK occur at 9 AM, highlighting a sharp morning peak.

Mean duration in minutes by location

Across all markets, booking length rises sharply in the early morning to around 330 minutes by 8 AM, then falls to about 100 minutes by mid-afternoon. Spain stands out with peaks above 440 minutes at dawn, while the UK records its highest point of about 345 minutes around 9 AM, and the US mirrors this with a morning high near 290 minutes.

For small operators with up to 40 members, the US reaches around 330 minutes in the early morning. In the UK, these spaces peak above 450 minutes at 9 AM and dip to under 100 minutes later in the day. Spanish small operators show a similar rhythm, topping near 390 minutes before collapsing to under 90 minutes by lunch.

Mean resource capacity by booking hour and location

Across all markets, bookings begin around five seats in the early morning, climb to about seven seats by midmorning, and then hover near six seats through the afternoon before a modest rise and return to morning levels at night. In the US, capacity jumps from roughly two seats at dawn to over seven seats an hour later, signaling a strong appetite for early meetings. The UK follows a smoother daily profile, and Spain holds a tighter range before a pronounced late-night increase.

Small coworking operators in the US show a leap from roughly one seat at 6 AM to eight seats by midmorning, with evening bookings also rising recently. In the UK, our small-space cohort begins near nine seats, dips early, and then tops out around ten seats in the early evening. Spanish boutique providers follow a similar shape with a strong morning climb and late-night bump. Medium and larger operators in all markets tend to hold more even capacity through the middle of the day.

Booking distribution by time of the day

In the US, coworking bookings cluster in the morning across all sizes. Small operators (up to 40 members) and mid-size spaces both record around 15 percent of reservations at 9 AM, while the largest providers hit their high near 10 AM at 13 percent. Demand then tapers to about 3 percent by 6 PM, with a minor late-night uptick around 9 PM at 2 percent. Recent six-month figures closely mirror this steady morning-focused pattern.

In the UK, the smallest operators register about 42 percent of bookings at 9 AM, then decline sharply through late morning, while mid-size spaces see roughly 23 percent at 9 AM following a smaller rise at 7 AM. In Spain, all size categories peak near 16 percent at 9 AM, dip to around 4 percent by mid-afternoon before a modest rebound to about 9 percent at 4 PM, and taper off into the evening.

Section 2

How does the capacity of a resource affect the number of bookings it receives?

Across the United States, the United Kingdom and Spain, spaces with just a handful of seats draw the majority of bookings, with one- to five-seat configurations consistently at the top. In the US, demand also picks up for rooms holding over twenty seats, suggesting a secondary appetite for larger gatherings. These trends show that most users favor compact setups, though interest in very large spaces remains significant.

Looking by coworking company size, smaller coworking companies channel nearly all their reservations into the tiniest rooms, while mid-sized companies see the highest share of bookings in four- to five-seat layouts. This contrast highlights how the number of seats a company offers shapes its booking patterns and sets the stage for the detailed market analysis ahead.

Key findings

Small to mid-sized rooms drive US demand

Under-11-seat setups drive roughly 70% of US bookings.

Demand rebounds for large capacity spaces

Large rooms with over 21 seats now account for more than 7% of bookings and have climbed toward 9%.

Modest seat counts dominate European markets

Four-to-five-seat spaces make up about 26% of bookings in Spain and around 19% in the UK.

Booking distribution by capacity

In the US, small and mid-size seat allocations dominate booking activity. One- to three-seat setups account for about 23% of reservations and four- to five-seat resources capture roughly 18%, while combined allocations under 11 seats make up around 70% of all bookings. There’s also a notable rebound at the highest capacities, with rooms over 21 seats rising above 7% overall and nearing 9% in recent months. Looking at operator size, small coworking companies place nearly 28% of their bookings in one- to three-seat resources, while medium operators peak at four- to five-seat allocations near 23%.

In the UK, bookings cluster in the smallest capacities, with four- to five-seat and one- to three-seat resources each near 19%. Among small operators, tiny bookings climb to about 26%. Spain follows a similar pattern: four- to five-seat spaces alone account for about 26% of reservations and six- to seven-seat resources add another 18%, underscoring that modest seat counts drive demand in these markets.

Section 3

What is the mean price of a booking depending on the type of user that is using the resource?

In Spain, the United Kingdom and the United States, average booking rates have followed distinct paths over recent years: Spain’s prices climbed steadily before a brief rise around 2020, the UK saw an early dip and later stabilization, while the US showed a gradual rebound. Across all markets, non-members consistently pay more than members, though that gap has narrowed in some regions.

Booking choices further shape costs: private offices command the highest rates, hot desks sit in the middle and virtual plans remain the most affordable. This ranking holds across coworking spaces of different sizes, with venues offering more seats generally charging a premium for enclosed rooms, underlining how plan type and scale influence mean booking prices.

Key findings

High U.S. Non-Member Premium Persists

In the U.S., non-members pay about $74 per booking versus $52 for members—a persistent $22 gap across all coworking sizes.

UK Membership Gap Rapidly Narrows

UK member rates rose to $92 while non-members pay $84, trimming their premium to roughly $8.

Spain’s Premium Difference Shrinks

In Spain, non-members pay around $58 per booking compared with $46 for members, narrowing the gap to about $12.

Mean Final hourly price

In Spain, the average hourly price began near nineteen in early 2016, rose to twenty-four by the end of that year, spiked to forty-two in spring 2020 and then settled back into the mid-twenties through early 2024. In the United Kingdom, prices started around forty-one, dipped to twenty-eight by mid-2016, and then settled into the mid-thirties after the 2020 period.

In the United States, hourly prices hovered around thirty in 2016, edged up to thirty-five in early 2019, saw a modest rise again in spring 2020, then peaked at thirty-eight by mid-2024 before easing back to the low-thirties into 2026. This pattern points to a steady rebound in the US market following the pandemic-related fluctuations.

Mean price by customer type

In the US market, people without membership generally pay around seventy-four dollars per booking, compared with about fifty-two dollars for members, a gap of roughly twenty-two dollars. This difference holds for both final and base prices, with freelancers facing charges in the low seventies versus members in the low fifties. When we break it down by coworking space size, non-members still pay above seventy dollars across all seat categories and even top eighty dollars at the largest operators, while members hover between forty-six and fifty-seven depending on the number of seats.

In the UK, member bookings have climbed from a long-term average near eighty dollars to about ninety-two in the last six months, while non-members have eased from around eighty-eight to eighty-four, narrowing their gap. Spain shows a similar premium for non-members, who pay about sixty-three dollars per booking versus forty-three for members; recent trends point to a slight rise to forty-six for members and a modest drop to fifty-eight for non-members, reducing the difference.

Mean hourly price by plan category

In the US market, fully enclosed offices command the highest mean hourly rates at about 37 dollars, while hot desks sit near 24 and virtual plans have climbed into the mid-20s in the last six months. In the UK, the “Other” category leads with roughly 43 per hour, and flexible part-time bookings jumped to around 31 recently, reflecting strong short-term demand for nontraditional access.

In Spain, office rates average about 22 per hour and have risen to near 24 in the latest period, while virtual plans have moved up to about 19. Looking at company size in the US, the largest operators (over 250 seats) charge just over 41 for offices but keep virtual offerings near 21, highlighting a wide premium gap by plan and scale.

Conclusion

Dawn Demand Fuels Space Race and Exposes Price Gaps

Across markets, early morning demand has emerged as the defining driver of room utilization, with Spain’s dawn bookings stretching over seven hours—nearly twice the roughly five-hour average seen in U.S. mornings—and spurring a rush for larger spaces as the clock advances. In the U.S., small operators transition from single‐seat setups at 6 AM to eight‐seat configurations by midmorning, and under‐11‐seat rooms now account for about 70 percent of all bookings. Meanwhile, the UK concentrates nearly 42 percent of its small‐space reservations at the 9 AM hour, and European markets as a whole favor modest four‐to‐five‐seat environments (around 26 percent in Spain and 19 percent in the UK). Even large‐capacity rooms are clawing back share, approaching a 9 percent booking rate from just over 7 percent previously.

Pricing patterns underscore divergent maturity levels across regions, with U.S. non-members enduring a persistent $22 premium over members—a sign of entrenched segmentation—while the UK premium has shrunk to roughly $8 as member rates climb. Spain follows suit, narrowing its gap to about $12, suggesting increasing competitiveness in European pricing. Together, these trends point to a dynamic market that balances compact and expansive workspaces under intense morning pressure, and one where pricing strategies must evolve: the U.S. market’s steep non-member surcharge may hinder broader adoption, whereas Europe’s contracting differentials hint at a more fluid membership landscape and signal opportunities for operators to fine-tune capacity allocation and member acquisition tactics.

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