Section 1
How does the time of a booking affect the length of meetings or the size of the booked resource?
Booking start time has a clear influence on how long meetings run and how many seats are booked. Across markets, the longest bookings tend to cluster in the early morning, then drop sharply as the workday begins, settle into a steadier midday range, and show a modest uptick in the evening. Recent six‑month data highlight stronger early‑morning extremes, suggesting a rise in very long morning bookings that could reflect occasional events or shifts in behaviour.
Patterns repeat across coworking companies but with local differences: the United Kingdom shows very concentrated early‑morning demand and a stronger evening rebound, Spain leans toward earlier starts and unusually large late‑evening bookings (by seat count), and the United States is focused on the workday morning to early afternoon with timing varying by company size. Smaller coworking companies tend to have sharper hour‑by‑hour swings, while larger ones spread demand more evenly, and short‑term spikes in recent data should be checked before changing operations.
Key findings
Mean duration in minutes by location
Across markets, booking lengths are concentrated in the early morning and then fall sharply at the start of the working day. Combined data show a peak around 8am near 349 minutes, a sharp drop by 10am to about 139 minutes, a midday band of roughly 94 to 118 minutes between 11am and 4pm, and a modest recovery after 4pm (for example 6pm about 117 minutes). The most recent six months amplify the morning peak (6M 8am about 373 minutes), suggesting a recent increase in very long early bookings.
By country and operator size the same pattern repeats but with local differences. In the US, small operators (0–40 members) peak near 8am at about 341 minutes. In the UK small operators show larger morning peaks (around 418 minutes at 8am and about 461 minutes at 9am) and a stronger evening rebound. In Spain small operators peak very early (about 422 minutes at 7am) and recent six‑month values are even higher in some size bands, which may reflect a few very long bookings or a change in recent booking behavior.
Mean resource capacity by booking hour and location
Overall (all countries) bookings show the largest average seat counts in the morning, with a clear peak around nine am of about seven seats and lows at both ends of the day (about five seats at six am and 4.6 at nine pm); there is also a modest early‑evening uplift around five to seven seats. Spain’s chart is an outlier with unusually high late‑evening averages, peaking near nine pm at about seven seats, though recent six‑month data suggests those late peaks are less consistent. The UK charts show a strong early‑morning bias, with a peak near eight am around seven seats and a similar rebound in the early evening.
The US and the operator‑size charts reveal sharper hour‑by‑hour swings and size effects. In the US there is a pronounced spike at seven am near seven seats and another high around six pm near seven seats. In the US, small coworking companies start with very low averages at six am (about one seat) then jump to roughly eight seats by nine am, while medium and large operators keep a steadier mid‑day level near six seats and the largest operators show morning and early‑evening peaks near seven seats. Recent six‑month figures show short‑term spikes in early morning or late evening for several size bands, so these extremes may reflect special events or small samples and should be reviewed before changing operations.
Booking distribution by time of the day
US: Bookings are concentrated in the workday morning to early afternoon, roughly 8am–2pm, with peak booking share around 9am for smaller coworking companies and around 10am for larger operators. For example, 0–40 member spaces show a 9am peak near 15% of bookings while the largest operators peak near 13% at 10am; evening hours are generally minimal, under 2% per hour, and recent six‑month data show the smallest spaces shifting toward earlier starts and fewer late‑evening bookings.
UK and Spain: In the UK the smallest coworking companies are extremely concentrated at 9am (about 43% and rising to roughly 54% in the last six months), while mid‑sizes have shown volatile early‑morning spikes (7am peaks between 12% and 19% depending on the period) and the largest operators spread demand more evenly through 10am–4pm. In Spain all sizes also peak around 9am (about 16% for most sizes and 18% for 101–250 operators), and all sizes show a second peak at 3pm–4pm (around 8–10%), with smaller spaces keeping slightly more bookings after 5pm.
Section 2
How does the capacity of a resource affect the number of bookings it receives?
Across markets, the number of seats available strongly shapes booking patterns: most bookings concentrate in compact resources, with the majority occurring in blocks up to around ten or eleven seats and a clear decline beyond that. The United States and the United Kingdom follow this general pattern, while Spain shows an even stronger tilt toward smaller capacities; very large blocks (over twenty-one seats) remain a noticeable but smaller portion of demand in some markets.
Demand by capacity also varies with the size of the coworking company. Smaller coworking companies often record a secondary upswing in very large bookings, while larger coworking spaces tend to have bookings more evenly spread across the small-to-mid seat range (especially one-to-seven seats). The detailed market-by-market analysis that follows will unpack these patterns and their implications.
Key findings
Booking distribution by capacity
In the US market bookings are concentrated in small-capacity resources: one to three seats capture about 23 percent, four to five seats about 18 percent, and the five bins up to eleven seats together account for roughly 80 percent of bookings. Demand falls sharply after eleven seats, though very large blocks over twenty-one seats still attract a noticeable separate share of around 8 percent; smaller coworking companies often show a secondary peak in very large bookings while the largest operators spread demand across one to seven seats.
In the UK bookings also center on compact capacities, with four to five seats the single largest bin over the full period at about 19 percent (one to three seats leads in the last year), the first five bins up to eleven seats making roughly 78 percent, and over twenty-one seats around 10 percent; very small operators in the UK display a clear two-peaked pattern including a strong share for very large blocks. Spain shows an even stronger tilt to compact resources: four to five seats are the top bin at about 26 percent and one to nine seats together account for nearly 80 percent of bookings, with a steep drop after eight to nine seats and only a modest tail for over twenty-one seats.
Section 3
What is the mean price of a booking depending on the type of user that is using the resource?
This section examines how average booking prices differ by user type across Spain, the United Kingdom and the United States. Each market follows its own path: Spain moved from lower levels into a brief, sharp jump around the early pandemic before settling higher than its starting point; the United Kingdom started relatively high and has shown more pronounced fluctuation with a recent lift in member spending; the United States has been steadier, with gentler month‑to‑month changes and a mild upward tendency.
A consistent theme is the price gap between members and non‑members, which varies by market — non‑members generally pay more in Spain and the US, while the UK shows a recent shift toward higher member spending. Prices also depend on the product and the size of the coworking company: private offices and miscellaneous bookings drive the top of the price range, virtual plans have been moving up, and in the US and UK larger coworking companies typically charge substantially higher hourly rates.
Key findings
Mean Final hourly price
Spain starts from a low average hourly price near 19 dollars in early 2016, experiences a dramatic one‑off jump to about 42 dollars in April 2020, and then settles back into the mid‑20s, ending around 26 dollars in September 2026. The United Kingdom begins very high near 41 dollars in 2016, falls into the high 20s through 2016–2017, moves up into the low‑to‑mid 30s thereafter and also shows the April 2020 spike, finishing near 37 dollars in September 2026.
The United States begins near 33 dollars in 2016 and remains relatively steady, typically in the high 20s to mid 30s, with a modest rise to about 35 dollars in April 2020, a local peak near 38 dollars in June 2024, and an end value around 35 dollars in September 2026. Overall the US series shows fewer large month‑to‑month swings and a more gradual upward trend compared with the sharper movements seen in the other markets.
Mean price by customer type
In the US market members pay noticeably less on average than non‑members, with mean final prices near 51 for members and 73 for non‑members, a gap of about 22. This difference holds across time windows and by coworking size: the highest non‑member means appear at the largest operators (about 82) and the biggest long‑run disparity is in the 101–250 member segment (gap near 32), showing a persistent premium for non‑member bookings.
In the UK recent behavior has shifted so that members now average higher final prices in the last six months (about 89 for members versus 84 for non‑members), compared with a lower long‑run member mean near 81, suggesting a recent upward move in member spending. In Spain the long‑run pattern is clear: non‑members average about 62 while members average about 43, producing a notable gap near 19, although recent short windows show some narrowing of that difference.
Mean hourly price by plan category
In the US, private offices are the priciest on average at about $36 per hour while virtual plans sit near $22 per hour; recently office and other seat‑based plans have softened and virtual bookings have moved up into the mid range. In the UK, nonstandard and private bookings command the highest rates (the "Other" group averages about $44 per hour) and recent months show strong uplifts in virtual prices (around $35 per hour) while dedicated and hot desk products have eased.
In Spain, offices and the "Other" category are the top of the range (office about $23 per hour) and the last six months show an uplift (office near $26) while dedicated desks have weakened (around $14) and virtual has edged up. In the US and UK, larger coworking operators charge materially higher hourly rates — for example offices approach $40 per hour in the largest US operators and "Other" climbs toward $54 per hour in the largest UK operators — whereas small operators tend to show more volatile price bands.
